Discovery & Booking in Travel – A PSFK Playbook

Multi-Disciplinary Lessons To Reimagine Planning and Booking

This major report focuses on innovation throughout the discovery and booking stages of a journey. We leveraged our cross-disciplinary expertise to provide lessons for travel from the tech, retail, media and travel industries. The Discovery & Travel Booking Playbook is meant to inspire travel brands as they look for opportunities to refresh their services to better meet the realities of the modern traveler.

This report was originally published in November 2015 and titled Future of Travel Vol 2