This PSFK guide is a grocery store experience report for capturing shopper loyalty through elevated merchandising, sustainability and convenience initiatives
The supermarket has been more or less immune to the often repeated calls predicting the death of the physical store but all of that changed during the pandemic when quarantine prompted a majority of shoppers to experiment with buying their groceries online. Suddenly, consumers who never would have considered digital options for their food shopping were introduced to the quality and convenience of alternatives like home delivery and buy online, pick-up in store services.
This report on grocery store experience report includes:
This grocery store experience report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
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