This store experience & design guide is a report on retailing strategies for grocers shows how winning organizations can learn to anticipate shopper needs, guide them through a frictionless purchase journey, and even support their customers between occasion gaps with a broad array of ecosystem offerings.
As the grocery ecosystem has been hugely impacted by pandemic behavior, grocery stores and supermarkets have undergone extensive transformation – optimizing online shopping capabilities, prioritizing flexible delivery solutions and investing in tech solutions to meet inventory needs. As grocery shoppers embrace a hybrid shopping model, where convenience and value are the driving forces, grocery industry leaders are reevaluating how to best serve today’s and tomorrow’s customers.
Within the Grocery Store Playbook, PSFK researchers identify the strategies and tactics grocers can leverage as they look to provide end-to-end customer experiences that are frictionless, personalized, convenient, connected and value-driven. This analysis is presented in three stages of adoption, as retailers look to deliver an optimized retail experience today, tomorrow and in the near future:
Despite supply chain issues, the COVID-19 pandemic and the ongoing labor shortage, the future of the grocery business looks bright. As you will see from the key trends within this grocery retail industry report, technology is changing the way we shop, what our preferences are and how we want to interact with brands. As this continues, we believe we will continue to see even more changes in how we shop for groceries, and how grocery retailers can better serve its customers and communities.
Across 15 Strategies & 50 Tactics, PSFK outlines new ways to respond to evolving consumer behavior and modern technology.
The report also includes analysis from a quantitative survey that PSFK conducted in September, 2022. The audience were US adult grocery store shoppers.
This grocery industry trends research paper has been developed by the same researchers and analysts who help the world’s leading companies (inc. Nike, Google & Samsung) understand key drivers and activate powerful trends. They help companies that include Nike, Google & Samsung with their sector-leading market research platform and bespoke trends research and innovation consulting.
Published September 2022
In an omnichannel shopping landscape, finding ways to get closer to consumers is a competitive advantage. Physical stores are evolving beyond solely serving as places for people to shop into hubs for facilitating online orders. By fulfilling with available inventory and shrinking the physical distance to shoppers’ homes, grocery stores and services are now able to market even shorter delivery times, with some promoting turnaround in as little as 10-minutes door-to-door.Hyperlocal Curation
Curating stores with a merchandising mix that is tailored to the local consumer market and updated on a regular basis.Recipe-Based Shopping
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