Differentiating The Grocery Store Experience

This PSFK guide is a grocery store experience report for capturing shopper loyalty through elevated merchandising, sustainability and convenience initiatives

The supermarket has been more or less immune to the often repeated calls predicting the death of the physical store but all of that changed during the pandemic when quarantine prompted a majority of shoppers to experiment with buying their groceries online. Suddenly, consumers who never would have considered digital options for their food shopping were introduced to the quality and convenience of alternatives like home delivery and buy online, pick-up in store services.

What You’ll Learn In This Report

• Even as restrictions ease, how grocery retailers must now contend with an expanded list of competitors and a changing set of expectations from their customers, requiring them to rethink the experiences and services that will truly differentiate their offerings and encourage traffic back into their stores.
• While an omnichannel approach is undoubtedly the path forward, why supermarkets must double down on their stores to successfully navigate this new landscape.
• How elevated merchandising and displays are boosting discovery occasions and highlighting meal solutions to inspire shoppers to think beyond their shopping lists.
• Why efforts to partner and incubate emerging brands is appealing to shoppers’ desire for unique and local options that they can’t buy anywhere else.
• How the addition of more sustainable options is another area where grocery retailers are creating value for shoppers with initiatives aimed at discounting food at the end of its sell by date and formats that eliminate unnecessary packaging.

What’s In This Report?

This report on grocery store experience report includes:

• Six strategies highlighting how leading brands and retailers are using AI to leverage shopper data
• 20 best-in-class examples from organizations leading the way through innovation
• Consumer insights around next-gen customer assistance

Who Prepared This Report?

This grocery store experience report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.