Building Brand Platforms Around Health-Conscious Consumers

People have higher standards for their products and are paying more attention to what goes into their food, makeup and cleaning products. As a result, health-conscious startups as well as legacy brands are creating innovative ways to build brand platforms around the better-for-you consumer.

From branded partnerships and subscription services to immersive sampling and lifestyle partnerships, this retail business report highlights key ways CPG brands and retailers are enabling shoppers to make healthier choices.