PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at
PSFK Report

Building Brand Platforms Around Health-Conscious Consumers

People have higher standards for their products and are paying more attention to what goes into their food, makeup and cleaning products. As a result, health-conscious startups as well as legacy brands are creating innovative ways to build brand platforms around the better-for-you consumer.

From branded partnerships and subscription services to immersive sampling and lifestyle partnerships, this retail business report highlights key ways CPG brands and retailers are enabling shoppers to make healthier choices.

Published February 2019

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.