Building Brand Platforms Around Health-Conscious Consumers

People have higher standards for their products and are paying more attention to what goes into their food, makeup and cleaning products. As a result, health-conscious startups as well as legacy brands are creating innovative ways to build brand platforms around the better-for-you consumer.

From branded partnerships and subscription services to immersive sampling and lifestyle partnerships, this retail business report highlights key ways CPG brands and retailers are enabling shoppers to make healthier choices.

Published February 2019

Pro content

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

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Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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