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From Black Friday and Cyber Monday shopping to end-of-year promotions, the holiday season is an exciting and revelatory time for retailers and brands to gain valuable insight into their audience’s consumption habits, exploring how customers plan ahead to shop or choose to spend on in-the-moment purchases. Even more so, the holidays are a time of heightened emotion, making it an ideal opportunity for brands to forge a lasting connection with consumers.
The Holiday 2018 Retail & Brand Experience Strategies research paper gives an overview of how brands are engaging holiday shoppers, both in-store and online. This document also provides best-in-class examples of innovative techniques brands are using to create immersive activations, installations and elevated shopping experiences, enabling seamless discovery and expert service and support.
Published December 2018
This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at firstname.lastname@example.org or +1 646 520 4672 for more information.