The Holiday 2018 Retail & Brand Experience Strategies

From Black Friday and Cyber Monday shopping to end-of-year promotions, the holiday season is an exciting and revelatory time for retailers and brands to gain valuable insight into their audience’s consumption habits, exploring how customers plan ahead to shop or choose to spend on in-the-moment purchases. Even more so, the holidays are a time of heightened emotion, making it an ideal opportunity for brands to forge a lasting connection with consumers.

The Holiday 2018 Retail & Brand Experience Strategies research paper gives an overview of how brands are engaging holiday shoppers, both in-store and online. This document also provides best-in-class examples of innovative techniques brands are using to create immersive activations, installations and elevated shopping experiences, enabling seamless discovery and expert service and support.

Published December 2018

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


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Insights From The Holiday 2018 Retail & Brand Experience Strategies

Analysis How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

Analysis How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season

From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness

Analysis How Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations

Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience

Analysis How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Analysis How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Analysis How Retailers Like Walmart And Macy's Enable Immersive Holiday Gift Search

Clickable content and a customized user experience are among the top services online retailers are offering this holiday season