The Holiday 2018 Retail & Brand Experience Strategies
From Black Friday and Cyber Monday shopping to end-of-year promotions, the holiday season is an exciting and revelatory time for retailers and brands to gain valuable insight into their audience’s consumption habits, exploring how customers plan ahead to shop or choose to spend on in-the-moment purchases. Even more so, the holidays are a time of heightened emotion, making it an ideal opportunity for brands to forge a lasting connection with consumers.
The Holiday 2018 Retail & Brand Experience Strategies research paper gives an overview of how brands are engaging holiday shoppers, both in-store and online. This document also provides best-in-class examples of innovative techniques brands are using to create immersive activations, installations and elevated shopping experiences, enabling seamless discovery and expert service and support.
Published December 2018
Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:
Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.
- How Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations
- How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- How Retailers Like Walmart And Macy’s Enable Immersive Holiday Gift Search
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