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Holiday Pop-Ups In New York City

This research paper provides a guide to the most innovative and dynamic holiday retail activations in New York City for the 2019 holiday season. From fashion and beauty to home and hospitality, heritage names and startups alike are bringing the wintery city streets to life with unique opportunities for shoppers to engage with their brand, offering personalized, high-touch, interactive and tech-enabled experiences that make for memorable customer journeys.

Published December 2019