Innovating The Path To Purchase For Home Goods Consumers

The following research paper explores the different strategies and activations brands are pursuing to provide ongoing access to services, support and education to homeowners. This research on marketing to homeowners also extends to the overall CPG experience, with brands injecting exciting ways for consumers to purchase products outside of the traditional path to purchase. In general, home-centric brands are democratizing access to services and positioning themselves closer to consumers’ desires, preferences and lifestyles, through both connected devices and by expanding the purchase point.

Published July 2019