Implementing Personalization In Apparel

In an age where consumers have access to more options than ever, personalization is becoming a requirement rather than an extra service. This research paper explores how brands are leveraging technology and data to deliver bespoke customer experiences, from using AI to provide guided recommendations to allowing customers to be co-creators with user-friendly toolkits.

Published July 2019

This 11-page report includes:

  • 10 trends reimagining personalization in fashion
  • 36 trend-supporting exemplary case studies
  • 6+ insights and stats that will help you support your research

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Insights From Implementing Personalization In Apparel

Analysis Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Analysis From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Analysis The Latest Apparel Names Revolutionizing Size Inclusivity

The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations

Analysis How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Analysis How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Analysis How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Analysis How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Related CX Insights

Brand Activation & Immersion PSFK Retail Conference Preview: Nike Adventure Club's GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail

Beauty Why The Next Decade Has The Potential To Be The Most Inclusive Yet

After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all

Delivery & Logistics Harvey Norman X Microsoft's AI assistant lets shoppers begin their journey online and complete purchase in-store

Australian retailer Harvey Norman became the world’s first retailer to launch the Microsoft Synchronized Shopping solution, an AI-powered retail software concept from technology company Microsoft that facilitates a seamless online and offline experience. Shoppers who visit the Harvey Norman website can access an AI-powered product advisor who guides them through a series of questions in order to assess their individual needs and recommend Microsoft laptops and other devices that best suit them. Once the shoppers have selected a short list of devices, the website creates a shopper pass that is stored in their Apple Wallet or Google Pay app on their mobile device, which uses geo-location to push a phone notification once they enter the store, guiding them to the location of the PC models that were recommended by the online advisor.

Fashion & Apparel Nike and U.K. retailer 'Size ?' partner on personalized store experience powered by HERO

Sportswear brand Nike partnered with UK retailer size? to enable size? store associates to connect with online customers using the Hero platform in order to provide real-time assistance and advice on Nike products. Shoppers on the size? website can click an icon on any Nike product page to be connected to an in-store associate, enabling them to message and livestream in order to provide additional product information, stock availability, sizing guidance and styling advice. Shoppers can also book an in-store appointment for further assistance. Nike has trained over 50 associates at size? across 14 locations in the UK and France.

Shopper Education & Assistance Stitch Fix's machine learning helps personal stylists improve recommendations

Online personal styling service Stitch Fix uses AI and machine learning to provide its human stylists with insights that improve their recommendations to clients. By analyzing inventory patterns, Stitch Fix’s AI is able to uncover patterns in product fit and performance, such as 90% of customers reporting that an item is too small, and share these insights with the stylists in order to make better recommendations to their customers.

Hotels, Hospitality & Travel Orlando Intenational Airport pilots facial recognition to reduce travel time

Orlando International Airport is piloting automated facial recognition technology to streamline the travel experience. The face-scanning technology formulates a biometric sketch of passengers that is stored in a private cloud to be matched to the traveler in an effort to cut down on boarding times. The technology is set to debut before the end of the year.

Technology Orlando Magic's stadium uses iBeacon technology to connect with fans' app for real-time engagement

NBA team Orlando Magic integrates iBeacon technology into the stadium to streamline fan communication. The 20 beacons incorporated into Amway Center connect to the brand’s app, engaging fans in real-time alerts and game timelines.