Implementing Personalization In Apparel

In an age where consumers have access to more options than ever, personalization is becoming a requirement rather than an extra service. This research paper explores how brands are leveraging technology and data to deliver bespoke customer experiences, from using AI to provide guided recommendations to allowing customers to be co-creators with user-friendly toolkits.

Published July 2019

This 11-page report includes:

  • 10 trends reimagining personalization in fashion
  • 36 trend-supporting exemplary case studies
  • 6+ insights and stats that will help you support your research

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Insights From Implementing Personalization In Apparel

Analysis How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Analysis How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Analysis How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Analysis How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Related CX Insights

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Brand Activation & Immersion Amazon Fortifies Its Brick-And-Mortar Business With Seattle Wine Store

The Amazon beer, wine and spirits store serves a dual purpose—it serves in-store customers and allows the brand to test alcohol deliveries

Cafe & Restaurant Food Platforms Like Uber Eats Are Opening Ghost Kitchens To Meet Demand

These four examples showcase a rising trend in the food service industry, where brands are investing in standalone kitchens for their online delivery orders to meet ever-increasing demand

Case Study Tom Ford Experiments With 'Science-Backed' Skincare In New Genderless Line

Tom Ford Research is a two-item collection with high ambitions and luxury prices that highlights a scientific approach to skincare

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Automotive Domino's Enhances Last-Mile Agility With E-Bike Delivery Launch

On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

Design Sneakerheads Can Celebrate Nike's Swoosh Logo With Exclusive Foot Locker Drop

The Nike Swoosh is one of the most iconic logos of all time. Now, Foot Locker is teaming up with the brand to celebrate the Swoosh with three separate, limited-edition styles of sneakers as part of a larger digital campaign