Implementing Personalization In Apparel

In an age where consumers have access to more options than ever, personalization is becoming a requirement rather than an extra service. This research paper explores how brands are leveraging technology and data to deliver bespoke customer experiences, from using AI to provide guided recommendations to allowing customers to be co-creators with user-friendly toolkits.

Published July 2019

This 11-page report includes:

  • 10 trends reimagining personalization in fashion
  • 36 trend-supporting exemplary case studies
  • 6+ insights and stats that will help you support your research

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Insights From Implementing Personalization In Apparel

Analysis Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Analysis From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Analysis The Latest Apparel Names Revolutionizing Size Inclusivity

The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations

Analysis How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Analysis How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Analysis How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Analysis How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Related CX Insights

Case Study This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home

Banks, Insurance & Financial Services Here's How Samsung's New Feature Helps Consumers Stick To A Budget

Managing finances is not an easy feat, and can be even more difficult to control with the increase of credit cards and contactless payments, Samsung is implementing an alternative to simplify the process to stay on budget.

Delivery & Logistics Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Baby Boomers These Services Build Connections Between Seniors And Young People

From housing to networking to cooking, brand-new experiences are now catering to Baby Boomers who want to connect with other generations

Brand Activation & Immersion IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Automotive CarMax Helps Customers Skip The Dealership With An Entirely At-Home Purchase Experience

Customers can now have their car delivered to home or work thanks to CarMax, which is unrolling a completely remote retail experience that prioritizes personalization

Entertainment How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Cafe & Restaurant Seniors Are Re-Entering The Workforce Thanks To Retailers Like McDonald's

Whether to seek meaningful connections or make a bit of extra money, Baby Boomers are redefining retirement, and brands are accordingly tailoring jobs to include this group