PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
Take me to PSFK iQIn an age where consumers have access to more options than ever, personalization is becoming a requirement rather than an extra service. This research paper explores how brands are leveraging technology and data to deliver bespoke customer experiences, from using AI to provide guided recommendations to allowing customers to be co-creators with user-friendly toolkits.
Published July 2019