Improving Sustainability And Transparency In Apparel

This paper spotlights how consumers’ increasing demands for sustainability and transparency are driving the fashion industry to rethink their end-to-end supply chain and consider the total environmental impact of their products throughout its lifecycle, leading to the creation of new business models, eco-friendly products and revenue opportunities in the circular economy.

Published July 2019

The 13-page report includes:

  • 9 trends pushing forth the world of sustainability & transparency
  • 34 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you support your research

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Insights From Improving Sustainability And Transparency In Apparel

Analysis How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Analysis How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Analysis From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Analysis How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Analysis Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks

Related CX Insights

Brand Activation & Immersion Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles

Case Study This Booking Service Transforms Private Back Yards Into Camping Sites

Campspace is a startup that allows consumers to rent private land like back yards for unique outdoor experiences, bringing camping into the 21st Century

Features How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Hotels, Hospitality & Travel This AI-Enabled Travel Startup Helps Families Plan Stress-Free

tripAbrood is a new service that uses AI to search and book accommodations and travel for families, cutting down on time spent planning

Fitness & Sport How Retailers Like Amazon Use Tech To Enhance The Camping-Essentials Shopping Process

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Innovation PSFK Research Paper Launch: Exploring The Future Of Camping

How outdoor retailers are adapting their services to better meet the needs of today’s diverse explorers and outdoor enthusiasts

Baby Boomers These Brands Are Reimagining The Way Consumers Plan For Retirement

Planning for retirement is often a stressful process, but these brands are working to make it easier through outreach and planning tools

Health Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers