Improving Sustainability And Transparency In Apparel

This paper spotlights how consumers’ increasing demands for sustainability and transparency are driving the fashion industry to rethink their end-to-end supply chain and consider the total environmental impact of their products throughout its lifecycle, leading to the creation of new business models, eco-friendly products and revenue opportunities in the circular economy.

Published July 2019

The 13-page report includes:

  • 9 trends pushing forth the world of sustainability & transparency
  • 34 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you support your research

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Insights From Improving Sustainability And Transparency In Apparel

Analysis How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Analysis How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Analysis From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Analysis How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Analysis Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks

Related CX Insights

Fashion & Apparel Storr turns customers into influencers by letting them set up and sell through their own virtual store

Online marketplace Storr allows users to build a virtual store, curate products, and invite friends to shop. After signing up, users create a store by adding products from any brands on the platform. When a product is sold, users will earn a commission, while the brand handles fulfillment.

Transactions & Payments The Laundry Chute brings peer-to-peer service to college laundry

The Laundry Chute is a peer-to-peer laundry service that lets busy college students have their laundry done and other students earn extra cash by doing other’s laundry in their spare time. After downloading the app, students receive a Laundry Chute bag with a QR code linked to their account. They can then drop off their laundry in a locker and schedule their wash using the app, which notifies them when their laundry is ready. TLC Student Laundry Processors enroll in a brief training program, then accept jobs at the locker locations of their choice on their own schedule, getting paid instantly.

Health Sproutt Life Insurance Leverages Its Own AI Index For A More Personalized Customer Experience

Sproutt developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable

Shopper Education & Assistance Health Connect 360 helps provide personalized healthcare service and encourage proactive measures

Health insurance company Cigna launched Health Connect 360, a service that delivers personalized recommendations and prevents patients with chronic diseases from skipping medication in order to proactively prevent complications. The service integrates data from a combination of sources, digital devices, and AI-enabled analytical tools to allow pharmacists to get a better view of the patients' biometric data in conjunction with their medication and quickly check in with them.

Technology Startup Huckleberry streamlines the insurance management process with an AI-enabled platform

Startup Huckleberry digitizes and simplifies the complex process of purchasing and managing commercial insurance for small businesses via a user-friendly platform and AI-enabled matching feature. Replacing the traditional time-consuming insurance phone calls with an online portal, Huckleberry allows users to quickly fill a five-minute form, receive instant quotes, and seamlessly purchase desired plans. To ensure it meets all the needs required by a small enterprise, Huckleberry is built to work with a variety of coverage verticals from healthcare to beauty.

Wellness Walmart's 'Featured Providers' program uses AI to match employees with the right healthcare practitioners

Big box retailer Walmart partnered with healthcare data analytics company Embold Health to launch Featured Providers, a benefits initiative that connects their employees with insurance plans and local doctors. Embold Health uses artificial intelligence to comb through data from public and private insurance and gathers a list of best providers, ensuring the optimal cost effectiveness and patient outcomes. Employees who choose a provider outside of the recommended list are required to pay more.

Brand Activation & Immersion How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Luxury Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.