Improving Sustainability And Transparency In Apparel

This paper spotlights how consumers’ increasing demands for sustainability and transparency are driving the fashion industry to rethink their end-to-end supply chain and consider the total environmental impact of their products throughout its lifecycle, leading to the creation of new business models, eco-friendly products and revenue opportunities in the circular economy.

Published July 2019

The 13-page report includes:

  • 9 trends pushing forth the world of sustainability & transparency
  • 34 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you support your research

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

[recaptcha]

Insights From Improving Sustainability And Transparency In Apparel

Analysis How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Analysis How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Analysis From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Analysis How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Analysis Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks

Related CX Insights

Home Related Companies and Hello Alfred help building tenants complete everyday tasks through a concierge service

Luxury developer Related Companies partnered with on-demand concierge platform Hello Alfred to help building tenants complete everyday tasks like laundry, cleaning, repairs, prescription refills and grocery shopping. The partnership allows Related to easily offer an additional layer of services to its residents, not only saving time but elevating time.

Retail Outer invites its customers' homes to double as showrooms

The outdoor furniture brand Outer invites its customers to serve as hosts in its Neighborhood Showroom program, turning their backyards into showrooms where potential buyers can see the products in a real-world setting.

Fashion & Apparel Harvey Nichols stylists offer expertise and style advice to online customers through AskHN

In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.

Shopper Education & Assistance Burberry R Message provides personalized support that lets VIP clients text store associates

Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.

Home Homee gives homeowners and property managers on-demand background checks on handymen

Homee is a platform gives homeowners and property managers on-demand access to vetted and background-checked electricians, plumbers and other handymen.

Shopper Marketing & Promotion Opendoor's Agent Partner Program pairs homebuyers and sellers with trusted real estate agents

Online real-estate platform Opendoor created their Agent Partner Program to pair home buyers and sellers with trusted real estate agents to provide an additional layer of service. If a home seller requests an offer on their home through the Opendoor platform, but it falls outside of the platform’s standard criteria for buying, Opendoor will automatically refer them to one of their top-performing agent partners. The referral gives homeowners peace of mind and provide agents with a new way to build their businesses by feeding them high-intent buyers and sellers.

Store Experience & Design Big Lives partners with NYC real estate developers to create exclusive fashion pop-ups

Experiential retail platform Big Lives partners with NYC real estate developers to stage invite-only fashion pop-ups in high-end properties on the market.

Luxury Selfridges is home to an ever-changing array of in-store pop-ups

London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.