Improving Sustainability And Transparency In Apparel

This paper spotlights how consumers’ increasing demands for sustainability and transparency are driving the fashion industry to rethink their end-to-end supply chain and consider the total environmental impact of their products throughout its lifecycle, leading to the creation of new business models, eco-friendly products and revenue opportunities in the circular economy.

Published July 2019

The 13-page report includes:

  • 9 trends pushing forth the world of sustainability & transparency
  • 34 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you support your research

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Insights From Improving Sustainability And Transparency In Apparel

Analysis How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Analysis How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Analysis From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Analysis How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Analysis Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks

Related CX Insights

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Case Study Tom Ford Experiments With 'Science-Backed' Skincare In New Genderless Line

Tom Ford Research is a two-item collection with high ambitions and luxury prices that highlights a scientific approach to skincare

Brand Activation & Immersion PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Automotive Domino's Enhances Last-Mile Agility With E-Bike Delivery Launch

On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

Design Sneakerheads Can Celebrate Nike's Swoosh Logo With Exclusive Foot Locker Drop

The Nike Swoosh is one of the most iconic logos of all time. Now, Foot Locker is teaming up with the brand to celebrate the Swoosh with three separate, limited-edition styles of sneakers as part of a larger digital campaign

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach