The In-Home Retail Debrief

PSFK’s In-Home Retail Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to influence shopper behavior and positively impact sales.

Through the lens of five industry trends, this report helps shopper marketers better engage with today’s shoppers.

It is part of a series of reports focusing on retail innovation and customer experience for members of our business intelligence services.

Published June 2018

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The 30+ page playbook includes:

  • Key insights on the needs, desires and expectations of modern consumers
  • 4 key steps to make shopper marketing more shopper friendly
  • 5 trends-based initiatives supported by 25 exemplary case studies
  • Industry implications for a variety of consumer-facing industries

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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