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PSFK’s In-Home Retail Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to influence shopper behavior and positively impact sales.
Through the lens of five industry trends, this report helps shopper marketers better engage with today’s shoppers.
It is part of a series of reports focusing on retail innovation and customer experience for members of our business intelligence services.
Published June 2018