The In-Home Retail Debrief

PSFK’s In-Home Retail Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to influence shopper behavior and positively impact sales.

Through the lens of five industry trends, this report helps shopper marketers better engage with today’s shoppers.

It is part of a series of reports focusing on retail innovation and customer experience for members of our business intelligence services.

Published June 2018

The 30+ page playbook includes:

  • Key insights on the needs, desires and expectations of modern consumers
  • 4 key steps to make shopper marketing more shopper friendly
  • 5 trends-based initiatives supported by 25 exemplary case studies
  • Industry implications for a variety of consumer-facing industries


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