Designing Inclusive Beauty Experiences

The beauty industry is witnessing a watershed moment, as empowered consumers across ages, races, abilities and gender identities are calling for greater representation, shifting inclusivity from a nice-to-have to a must-have for brands. As beauty brands expand their product to serve a wider range of consumers, from extended shade ranges that better serve darker skin tones to cosmetics designed specifically for male or mature consumers, new technologies are enabling them to take inclusion even further and design experiences tailored to each individual’s unique needs.

This research paper explores how forward-thinking beauty, skincare and personal care brands are responding to demands for inclusivity and creating a powerful new paradigm that celebrates the beauty in every consumer.

Published January 2020

This 14-page report includes:

  • 11 trends that demonstrate how beauty brands and retailers are designing for inclusivity and accessibility
  • 36 trend-supporting exemplary case studies
  • Industry stats and insights to support further research


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Insights From Designing Inclusive Beauty Experiences