PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

Designing Inclusive Beauty Experiences

The beauty industry is witnessing a watershed moment, as empowered consumers across ages, races, abilities and gender identities are calling for greater representation, shifting inclusivity from a nice-to-have to a must-have for brands. As beauty brands expand their product to serve a wider range of consumers, from extended shade ranges that better serve darker skin tones to cosmetics designed specifically for male or mature consumers, new technologies are enabling them to take inclusion even further and design experiences tailored to each individual’s unique needs.

This research paper explores how forward-thinking beauty, skincare and personal care brands are responding to demands for inclusivity and creating a powerful new paradigm that celebrates the beauty in every consumer.

Published January 2020