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How To Create Accessible Experiences for Everyone In-Store & Online

This shopper education & assistance guide is a report on how accessibility design and inclusive technology are reshaping shoppers’ ecommerce & store experience

Executive Summary

While caught in the rush of reacting to fast-paced and ever-changing retail environments, it’s easy to miss out on addressing the needs of people with disabilities. In fact, the cohort already feels disempowered and overlooked when it comes to accessible experiences especially purchasing products and services.

However, an increasing awareness of the spectrum of human needs – including individuals with motor skills disabilities, neurodiverse consumers and those with hearing, speech or visual impairments – has put a new focus on accessibility design and inclusive technology, reshaping how brands and retailers invest their effort to provide accessible technology: not just to tick a box, but to fully engage and empower a hugely left out part of our community.

Report Overview

As the demand for inclusive and accessible design is rising, brands recognize the need to consider the full range of human diversity. In this report, PSFK researchers explore how brands leverage in-store inclusive tech to empower consumers with greater accessibility. Supported by best-in-class examples of innovation, learn about different market strategies and technologies employed by brands.

What You Will Learn From This Report

This report on inclusive and adaptive technology will help the reader understand how companies optimize their spaces with assistive technologies, catering to the various needs of people with disabilities:

  • How companies are adapting their long-term. value-aligned goals to develop inclusive and accessible in-store experiences
  • What are the latest retail innovations across in-store assistive technologies
  • How retailers can remove potential shopping barriers for consumers with disabilities
  • How brands can leverage inclusive tech to deliver great customer experiences for people
  • How businesses are avoiding biases in technology to win future customers with inclusion, equity and accessibility
  • How mobile technology is leveraging voice recognition, learning preferences and accessible learning systems
  • A list of tech industry vendors providing inclusive tech for a more
  • An interview with accessibility experts at digital-first marketing and advertising services company Media.Monks

Who Prepared This Report

This retail industry trends research paper has been developed by the same researchers and analysts who help the world’s leading companies (inc. Nike, Google & Samsung) understand key drivers and activate powerful trends. PSFK researchers help companies that include Nike, Google & Samsung with their sector-leading market research platform and bespoke trends research and innovation consulting.

Published October 2022