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Influencer Marketing Snapshot 2023

This new report from PSFK provides an overview of the evolving landscape of Influencer Marketing with details on trends, drivers, and best practices. It should help all brand and retail executives navigate the Latest Strategies and Success Stories in the World of Influencer Marketing.

Executive Summary

Influencer marketing is an ever-evolving landscape, and this report aims to explore the latest trends and drivers that are shaping the industry. From the conscious consumption movement to the democratization of monetization, from AI and technology in content creation to the rise of founder creators, we will examine the major shifts that are taking place in the influencer marketing landscape.

Report Overview

This report takes a deep dive into the drivers behind the latest trends in influencer marketing. It provides market statistics and insights to help brands and retailers stay ahead of the curve. Additionally, we examine case studies and real-world examples of successful influencer campaigns to illustrate best practices and strategies that drive success in the industry.

What Has Changed Since PSFK’s 2022 Report?

Despite the ever-evolving landscape of influencer marketing, some trends from our 2022 report have persisted into 2023. Authenticity and expertise continue to be highly valued traits in influencers, and consumers are more likely to trust creators who are transparent about their partnerships and demonstrate a deep understanding of the products they promote. However, there are also notable changes in the space. Influencers are no longer solely partnering with brands on a macro level, but also on a micro level as specialists and advocates for specific products or services. The rise of digital personas has also opened up new opportunities for brands to partner with consumers as virtual ambassadors. Additionally, there has been a shift towards new business models for partnership and co-creation, with a greater emphasis on matching creators and brands who share similar values and missions.

What You’ll Learn From This Report

By reading this report, you will gain a better understanding of the major trends and drivers shaping the influencer marketing industry. You will learn how to leverage these trends to your advantage and gain insights into the latest strategies for building successful influencer campaigns.

We feature major brands and retailers such as Glossier, H&M, L’Oréal, and Tommy Hilfiger in this report. By examining their strategies and campaigns, we provide insights and best practices that can help you succeed in the fast-paced world of influencer marketing.