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PSFK Report

Infusing Cannabis & CBD Into The New Brand Experience

This research paper explores how contemporary brands are demystifying CBD & marijuana by building educational, immersive brand experiences and elevating the consumption experiences. The following research identifies the different ways that brands are introducing consumers to cannabis products by infusing marijuana and CBD products into everyday experiences, often by centering engagement around the pillars of community, 1:1 service, personalization and education.

Published April 2019