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PSFK Report

Infusing Cannabis & CBD Into The New Brand Experience

This research paper explores how contemporary brands are demystifying CBD & marijuana by building educational, immersive brand experiences and elevating the consumption experiences. The following research identifies the different ways that brands are introducing consumers to cannabis products by infusing marijuana and CBD products into everyday experiences, often by centering engagement around the pillars of community, 1:1 service, personalization and education.

PSFK Is The Home Of What’s Next In Retail and CX

Our integrated approach to research, content, events and our network provides you with the knowledge and savvy you need to get ahead of the trends.

About This Report

This is one of the 400+ reports available to Members of PSFK iQ, our professional research platform designed for Retail and CX leaders. Browse the full library at psfk.com/reports

PSFK iQ. Where Innovators Turn for Research

Our professional-grade research platform is designed specifically for Retail and CX leaders who want to know what’s next. Whether you’re staying current on trends or need a real-time research partner to help you get ahead, a membership to the iQ platform will deliver the info you need to make your next move. psfk.com/membership

PSFK iQ membership includes:

– On-Demand Research

– Case Studies, Op-eds & Analysis

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Published April 2019