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Innovating Consumer Packaged Goods in Retail

This PSFK Research Paper indicates how CPG retailers and brands are evolving to compete with digital shopping platforms by offering additional experiences and services in-store, including tech and digital engagements that improve the overall retail experience for customers.

Innovating Consumer Packaged Goods in Retail

This 7-page research paper includes:

  • A data- and insight-driven overview of CPG industries
  • Related insight and best-in-class examples of CPG retail innovation
  • A guide of relevant PSFK reports to consult for additional reading

Published on: Apr 20, 2017

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