Innovating Consumer Packaged Goods Retail
This PSFK Research Paper indicates how CPG retailers and brands are evolving to compete with digital shopping platforms by offering additional experiences and services in-store, including tech and digital engagements that improve the overall retail experience for customers.
Published April 2017
- A data- and insight-driven overview of CPG industries
- Related insight and best-in-class examples of CPG retail innovation
- A guide of relevant PSFK reports to consult for additional reading
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