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PSFK Report

Inspiring New Interfaces Using Behavior & Emotion

This PSFK research paper explores how advancements in artificial intelligence, machine learning, scanning and other cognitive-based technologies are transforming how humans interact with machines, and vice versa. Human-to-machine programming is becoming increasingly seamless and prescient due to emotionally sensitive technologies that can decipher users’ behavior, desires and needs. Companies are leveraging this technology for more targeted product development, ongoing AI-enhanced relationships or personalized services.

Published March 2018