Integrating AR & VR In CPG Retail

The following research provides a quick look at several ways that consumer packaged goods brands and retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers.

Published June 2018

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Beauty How Brands Are Seamlessly Providing Shoppers With Easy-To-Access Information

Brands are leveraging augmented reality applications in order to allow consumers to easily access valuable product information and other details in the midst of shopping

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