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This how-to guide is a digital shopper marketing report on driving purchase consideration with digital shopper marketing that leverages virtual worlds, metaverse experiences, online games, avatar-centric campaigns, and mobile-activated concepts.
As today’s consumer is constantly inundated with content both in-person and online, brands are challenged to not only stand out in a crowded digital marketplace, but also provide genuine moments of intrigue and excitement. Fortunately, advances in technological capabilities have given marketers new tools for better connecting with consumers and creating immersive experiences they’ll be driven to tap into and explore.
This digital shopper marketing research paper explores how brands are using innovative forms of virtual connection to directly communicate with consumers, to provide them with interactive virtual experiences, and in turn, to generate excitement around new products or services. In particular, it details how innovators are pushing the boundaries of digital engagement by creating virtual worlds, metaverse experience, online games, avatar-centric campaigns, and mobile-activated concepts that consumers can easily relate to, and gravitate toward.
Published October 2020
Ensuring customers get the most out of a purchase by offering access to a likeminded community, expert resources, and related servicesConnected Products
Building an ecosystem by integrating connected technologies into a single product, uniting physical and digital experience to help customers achieve lifestyle goals.Contextual Targeting
Generating excitement around product launches by relying on shopper's anticipation of a set release date to unlock access.Retailtainment
Building connection through educational content that helps shoppers get the most out of their purchases while positioning the brand as a trusted expert, blurring the line between media and commerce. This includes shoppable shows that turn product launches into broadcast events, allowing consumers to shop in real time and facilitating conversations with a brand community.