Introducing Scent Into The Brick-And-Mortar Experience

This PSFK research paper provides an overview of innovative ways retailers are incorporating scent into their brick-and-mortar, product and service offerings to create meaningful experiences. The paper includes examples of how brands are employing scent to tell immersive brand stories, build positive associations, enhance wellness and drive sales.

Published March 2018

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

?>