Thanks to the rise of e-commerce players like Amazon, consumers now expect that all retailers, both online or offline, will meet baseline levels of speed and service when it comes to last-mile delivery, and retailers are struggling to keep up. This need for personalized delivery and fast shipping places enormous pressure on the rigidity of supply chain flow. High-tech dreams of drones that can bring goods anywhere or autonomous delivery pods may arise in a not-to-distant future, but today, retailers need to reroute their supply chain to be lean, agile and responsive to consumer shopping behavior.
PSFK’s Last-Mile Delivery Guide explores how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies, to not only deliver more quickly, but also empower consumers with more flexible options and tailored service.
Published November 2018