Launching Pop-Up Experiences

This PSFK research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused grand opening events for brick-and-mortar and new product launches. The paper provides related insight and examples that exhibit the transition from ribbon-cutting to digital drops in the retail space.

Published August, 2017

This concise, 10-page research paper includes:
  • An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused grand opening events
  • A compilation of best-in-class examples that exhibit the transition from ribbon-cutting to digital drops in the retail space.

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