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PSFK Report

Leveraging Data To Deliver Tailored Service Experiences

The following research provides an overview of how companies are leveraging new and unusual forms of data to deliver more tailored, personalized and predictive services. From facial recognition and biometric sensors to computer vision and machine learning, this report provides innovative examples that showcase how companies are using more affective and cognitive data, collected by tracking and analyzing customers’ emotions, behaviors and preferences, to design high-touch product and service experiences that meet today’s elevated consumer expectations.

Published March 2019