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PSFK Report

Leveraging Data To Create Personalized Experiences

This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences.

In this digital age, a human touch is becoming increasingly important, and customers want to be seen as people–not just the sum of their data. Brands are strengthening their customer-first approach by developing emotionally intelligent and aware artificial intelligence to ensure humanistic experience across digital points, via brand engagements such as chatbots, interactive displays, and in-person or virtual interactions with store associates.

Published August 2018