Leveraging Data To Create Personalized Experiences

This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences.

In this digital age, a human touch is becoming increasingly important, and customers want to be seen as people–not just the sum of their data. Brands are strengthening their customer-first approach by developing emotionally intelligent and aware artificial intelligence to ensure humanistic experience across digital points, via brand engagements such as chatbots, interactive displays, and in-person or virtual interactions with store associates.

Published August 2018

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Report Insights

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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

Banks, Insurance & Financial Services How Banks Are Using Data To Protect Consumers' Privacy

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

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