Leveraging Disruptive Technologies In The CPG Landscape

As the consumer product industry becomes increasingly competitive, CPG players are seeking new opportunities and fueling growth through innovative and cutting-edge technologies at every stage in the supply chain, from optimizing the merchandising process to offering tech-enabled post-purchase assistance.

This research paper explores how brands are creatively implementing disruptive technologies, including blockchain, artificial intelligence, augmented and virtual reality, facial recognition, 3D printing and near field communication in order to better understand and serve today’s consumers.

Published July 2019

This 12-page report includes:

  • 11 trends featuring best-in-class use of emerging technologies
  • 32 trend-supporting exemplary case studies
  • 14 insights and stats to support further research

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Insights From Leveraging Disruptive Technologies In The CPG Landscape

Analysis Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Analysis How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech

Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Analysis How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Analysis Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Analysis How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Analysis How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Analysis How Brands Like Whiskas Are Optimizing AI To Support Consumers' In-Moment Needs

Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

Analysis How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Related CX Insights

Fitness & Sport How Ecommerce Startup Curated Achieved A Near 0% Return Rate Through Expert Guidance And Service

In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate

Cafe & Restaurant Equal Parts kitchenware offers customers on-demand cooking coach access with purchase

DTC cookware brand Equal Parts offers customers 8 weeks’ worth of free access to a cooking coach with the purchase of any Equal Parts cookware kit to help them develop skills and confidence in the kitchen. Coaches are online from 4:00 to midnight every weekday, and then noon to midnight on the weekends to serve any on-demand needs, enabling users to chat with them via text or Slack and get real-time answers to their cooking queries.

Beauty Morphe Beauty Is Tapping The Creative Consumer With In-Store Studios

The fledgling cosmetics brand continues to blur the line between physical and digital experiences, hoping to drive traffic to its growing fleet of stores with on-premise creator studios

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Packaging & Product Engagement PUMA X Greenroom's multi-sensory trial experience immerses customers in a soccer field simulation

Sportswear brand PUMA partners with design firm Greenroom to incorporate SkillCube, an immersive product trial experience hosted in a compact room, in its New York City flagship. SkillCube supercharges users' motivations through leveraging multi-sensory technologies—a 270-degree high-quality LCD screen, CGI and sensors—to simulate a soccer stadium environment as well as providing exercise routines led by sports celebrities such as soccer players Antoinne Griezmann and Lewis Hamilton.

Shopper Education & Assistance AS Roma X We Build Bots created a chatbot that answers fans' soccer questions on FB Messenger

Italian soccer team AS Roma partnered with British chatbot agency We Build Bots to create Botistuta, a chatbot made to answer questions from fans on platform Facebook Messenger, improving customer experience by speeding up response time.

Banks, Insurance & Financial Services Atlético de Madrid X Chiliz build blockchain-backed mobile platform that lets fans support their favorite teams

Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.

Brand Activation & Immersion Intel paves the way for remote VR sports viewing experience

Technology company Intel debuted a cutting-edge fan experience at the NBA Finals game in Toronto in collaboration with the NBA and television network TNT, paving the way for remote VR viewing. The viewing is powered by Intel's True VR technology and the Oculus Go headset. The real-time footage of the game is captured by a panoramic camera and broadcasted onto the headset in the "Director's View" mode, which produces a more natural and immersive perspective, showing the spectators the view of a courtside seat no matter where they are watching from.