Leveraging Disruptive Technologies In The CPG Landscape

As the consumer product industry becomes increasingly competitive, CPG players are seeking new opportunities and fueling growth through innovative and cutting-edge technologies at every stage in the supply chain, from optimizing the merchandising process to offering tech-enabled post-purchase assistance.

This research paper explores how brands are creatively implementing disruptive technologies, including blockchain, artificial intelligence, augmented and virtual reality, facial recognition, 3D printing and near field communication in order to better understand and serve today’s consumers.

Published July 2019

This 12-page report includes:

  • 11 trends featuring best-in-class use of emerging technologies
  • 32 trend-supporting exemplary case studies
  • 14 insights and stats to support further research

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Insights From Leveraging Disruptive Technologies In The CPG Landscape

Analysis Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Analysis How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech

Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Analysis How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Analysis Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Analysis How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Analysis How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Analysis How Brands Like Whiskas Are Optimizing AI To Support Consumers' In-Moment Needs

Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

Analysis How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Related CX Insights

Baby Boomers Seniors Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Automotive Nike And Volkswagen Partner To Create A Shoe Store On Wheels

In a custom Volkswagen van, Nike is hitting the road to celebrate its past as Blue Ribbon Sports, offering exclusive kicks in three cities

Brand Activation & Immersion How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Food & Beverage Meet The Cookware Co Sharpening Consumers' Kitchen Skills With On-Demand Cooking Coach Aid

Equal Parts is combining its line of 15 kitchen basics with live help from a group of cooking coaches to build consumers' kitchen confidence and intuition in the age of takeout

Case Study Copenhagen's Newest Clean Energy Plant Doubles As A Ski Slope

CopenHill, also called Amager Bakke, is a just-opened power plant that features sustainable design and plenty of green space for visitors

Consumer Goods This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Features These Lifestyle Brands Are Transforming The Way Society Thinks About Aging

While the word aging often comes with stigmas, it is a natural process—now, these brands are working to normalize it and empower older consumers

Hotels, Hospitality & Travel Solo Seniors Can Now Find Adventure Partners Through Services Like The YMCA

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships