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PSFK Report

Leveraging Disruptive Technologies In The CPG Landscape

As the consumer product industry becomes increasingly competitive, CPG players are seeking new opportunities and fueling growth through innovative and cutting-edge technologies at every stage in the supply chain, from optimizing the merchandising process to offering tech-enabled post-purchase assistance.

This research paper explores how brands are creatively implementing disruptive technologies, including blockchain, artificial intelligence, augmented and virtual reality, facial recognition, 3D printing and near field communication in order to better understand and serve today’s consumers.

Published July 2019