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London Retail Innovation Guide

London’s signature mix of high street and high end has long made it one of the world’s most eclectic and interesting shopping destinations. As an important hub for global brands and retailers, the city is also a key testing ground for innovative retail concepts. PSFK’s 2019 London Retail Innovation Guide highlights the ways in which brands and retailers across sectors are embracing technology and retail theater to offer London shoppers a one-of-a-kind experience.