PSFK research and analysis has uncovered a new wave of innovation in loyalty programs. Forward-thinking companies are reframing their loyalty programs, moving away from traditional points schemes towards true customer empowerment—providing access to an ecosystem full of tools and services that are being used to deliver a premium consumer experience.
Rather than simply incentivize incremental purchases, these programs measure and reward behaviors like social shares, reviews and community participation. Instead of a one-size-fits-all approach, these programs are leveraging the data they collect to personalize their offerings, making them more relevant and providing more flexibility in how they are redeemed. This results in a deeper customer relationship that is less transactional and more reciprocal.
The Loyalty Debrief from PSFK explores how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers. This report provides best-in-class examples and actionable insights that will assist brands as they look to create modern-day loyalty programs, build better relationships with their customers and drive growth.
Published May 2019