Maximizing Consumer Confidence & Minimizing Risk

Real-time peer-to-peer shopping parties, virtual window shopping, scheduled one-on-one video consultations and live streamed events are a few elements that retailers are incorporating into the browsing experience both in-person and online. Additionally, fit tech is helping to alleviate traditional pain points within the shopper journey, while delivering a high-touch level of service and experience within contactless guidelines. 

By incorporating these new services and tools, retailers are allowing consumers to evaluate fit and feel, and helping to better inform their decision making process. Ultimately, by delivering immersive fit experiences, retailers are not only providing customers with relevant product knowledge and expertise but also creating a memorable customer experience. Within this report, learn about the strategies retailers are testing as they look to translate physical in-store services online, gain consumer trust, and ultimately inspire confidence that leads to purchase and mitigates returns. 

Published July 2020

This 19-page research paper includes:

  • Consumer insights when it comes to emerging behaviors and needs around purchase confidence and brand trust, supported by industry stats and quotes
  • 11 trends outlining the tech-driven tools and solutions brands and retailers are leveraging to enable authenticity, provide flexibility and create confidence to fuel sales
  • 44 trend-supporting exemplary case studies


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Insights From Maximizing Consumer Confidence & Minimizing Risk