Maximizing Non-Profit Engagement

This PSFK research paper explores how brands are increasing engagement amongst their community and audiences through digital tools, as it can be applied to the nonprofit space. The following research looks at the ways brands are utilizing virtual reality, AI chatbots, and other technologies to create meaningful experiences and convenient interactions with customers that lead to transactions, such as donations to non-profits.

Published November 2017

This concise, 6-page research paper includes:
  • An insight-led overview of how non-profits are looking to engage their audience at scale
  • A compilation of best-in-class examples of how non-profits are utilizing virtual reality, AI chatbots, and other technologies to create meaningful experiences

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