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How to Enhance The Frontline With Technology & Intelligent Systems

This PSFK guide is an employee technology report on deploying tools and technologies to enhance workflows & drive superior CX.

Executive Summary

In an effort to support frontline employees in an ever-changing retail landscape, companies are utilizing centralized tools and systems that streamline communication, guide day-to-day tasks and make key information like customer profiles and real-time inventory readily accessible.

Report Overview

In this employee technology report, the PSFK research team explores how organizations are super-charging their frontlines with the tools to simplify and automate tasks, improve communication, and drive enhanced customer experience. Within the trends and supporting examples, discover the technologies and key features to boost employee knowledge and capabilities, while also catering to consumer needs and elevated expectations of today.

What You’ll Learn In This Report

  • By integrating digital tools and key technologies into workstreams, how companies are streamlining operations and creating new efficiencies, giving associates more time to focus on assisting customers with their individual needs.
  • As omnichannel becomes consumers’ purchase path of choice, how companies are reimagining the roles of their sales staff, investing in sales platforms that empower associates to deliver personalized service and experiences to customers shopping from anywhere.
  • By arming their associates with the tools to succeed, how brands and retailers can stand out from a crowded field for more than just their product offerings.

Who Prepared This Report?

This employee technology report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.