Evolving Membership Ecosystems Through Paid Loyalty

Content has been devalued because consumers expect all online content to be free; therefore, publishers are struggling to generate revenue. In order to adapt to a new media landscape, they are attempting to reinvent their subscription models, enticing readers with value-added content and services. Consumers are looking to media and publishing platforms to provide their expertise and exclusive access to premium content and services that complement free offerings and offer additional value. To meet this demand, media and publishing platforms are innovating in the loyalty and services space and providing customers with elevated paid membership experiences.

This retail business report provides a look at new ways that publishers are offering their readers exclusive access to original content, partner services, community platforms and beyond, to enhance the product or brand experience and create recurring revenue and engagement
opportunities.

Published December 2018

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This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

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Report Insights

Analysis How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Brand Activation & Immersion How Media Brands Like The Economist Use Community To Build Connections With Consumers

Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Automotive How Brands Like Walgreens And Volvo Are Creating Value Ecosystems For Consumers

Offering additional assistance and communication post purchase adds extra value and fosters relationships between consumer and brand

View more posts about How Brands Like Walgreens And Volvo Are Creating Value Ecosystems For Consumers