Messaging is how we keep in touch with our friends and loved ones, and increasingly, our preferred method for communicating with brands. As an antidote to social media, messaging feels personal and private but equally expansive. As a platform, it enables us to socialize, share, watch, discover and even transact, as is highlighted in this messaging apps report.
Ultimately, messaging is how and where people are spending their time but it’s still a largely untapped opportunity for brands. The Messaging Survey will help you understand why the messaging space is so important and present some of the ways that brands can effectively tap into it to engage their audiences and deliver superior CX.
This presentation deck on messaging apps is part of a series of PSFK reports and papers that highlight innovation in retail and along the customer experience journey.
Published May 2019