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Take me to PSFK iQThis PSFK Guide is a metaverse brand and advertising strategy report on the ways pioneering companies can reimagine their brand experience through the lens of six trend-led metaverse strategies.
The metaverse represents an emerging and exciting channel to connect younger, digitally-savvy consumers to brands, their products and values – but brands need to approach virtual spaces with a mix of creativity and common sense. For example, millions of people in virtual environments today are primarily focused on playing and creating – and researchers behind this PSFK report believe that there is a role for brands as long as they are contributing to this overall immersive experience in a meaningful way.
In this metaverse brand strategy report, PSFK analysts identify 6 key strategies to deliver immersive, interactive and value-driven digital experiences across the metaverse landscape. Specifically within this ‘Brand Strategies for the Metaverse’ report we look at how marketing teams are leveraging platforms for digital advertising and metaverse marketing in order to elevate the brand-customer relationship and enhance the user experience.
In this metaverse advertising and brand strategy report, PSFK analysts explain how marketing teams can leverage platforms to elevate the brand-customer relationship through the lens of six strategies.
This metaverse brand strategy report provides:
This video includes a presentation of key insights in this metaverse brand strategy report plus expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse.
This paper was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen
As a way to capitalize on their efforts to tap into the recognition and fandom that exists around celebrity spokespeople, influencers, and brand mascots, companies are bringing these personalities to life inside of virtual worlds as avatars. Whether controlled by a real person IRL or through an intelligent AI-bot, these brand ambassadors are able to drive 1:1 engagement through conversation, education and entertainment. When partnering with external influencers who have built up real and virtual...
In-World QuestsAs marketers consider how best to engage consumers within virtual landscapes, static ad formats are being re-envisioned as multidimensional, interactive experiences. Brands are crafting gamified activations that not only connect with and storytell around core products and values but also reward consumers for their participation in the form of limited-edition tokens, virtual goods and real world prizes. Beyond their entertainment and educational aspects, these challenge-based campaigns create value for consumers that extends into branded environments...
Playable IPIn place of static, brand-led experiences, companies are developing dynamic metaverse environments that put visitors in control. Within these worlds, consumers can take on the role of architect, owner, manager and more utilizing brand products, assets and IP. These activations bring fandom to life in exciting ways, empowering audiences to bring their competitive and creative spirit into running their own store, sports franchise and more. For brands and retailers, these experiences present opportunities to gain...
State Farm, the NBA’s official insurer, is turning their mascot “Jake From State Farm” into a digital character in the NBA 2K22 video game.
Seoul’s Local Government Builds A Metaverse CounterpartSouth Korea is investing $187M in a metaverse project as part of what the country calls a “Digital New Deal.”
Atari Builds A Las Vegas-Style Casino In The MetaverseVideo game company Atari is building a cryptocurrency casino in the virtual world Decentraland as part of a district called “Vegas City.”