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This PSFK Guide is a metaverse retail strategy report for pioneering companies to reimagine the retail, shopping, and product experience through the lens of seven trend-led commerce strategies.
The idea of the metaverse has captured the attention of brands, retailers, media companies, marketing agencies, and technology platforms. Pioneering business leaders, investors, and entrepreneurs see new opportunities to stake their claim in an as yet-to-be-defined space that promises to revolutionize the internet and what it means to be online and completely change the way people work, play, learn, and shop.
In this metaverse retail strategy report, PSFK seeks to help frame how our community understands and thinks about an emerging space like virtual worlds by looking at the experimentation taking place, listening to expert POV, and tracking consumer sentiment to identify key insights and highlight emerging trends.
Specifically, we deep dive into the ways pioneering companies are reimagining the retail, shopping, and product experience. Through the lens of seven trend-led metaverse retail strategies, our researchers look at immersive commerce on platforms like Decentraland and Sandbox, IRL stores with embedded experiential layers, and the ways digital goods elevate the brand-customer relationship and beyond.
This guide helps retail and CX executives exploring the metaverse opportunity with a deep dive into the ways pioneering companies are reimagining the retail, shopping, and product experience.
This metaverse retail strategy report provides:
This video includes a presentation of key insights in this metaverse retail strategy report plus expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse.
This metaverse retail strategy report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen
As avatars become the dominant way for people to represent themselves in metaverse worlds and investments in virtual real estate begin to boom, there is a growing demand for digital goods from clothing and accessories to artwork and furnishings to shape a personal style and aesthetic. Both established brands and up-and-coming designers are stepping in to create digital copies of real-world products and in some cases purely virtual items that look beyond what’s possible in...In-World Product Drop
In an effort to drive hype around newly launched or limited edition products while simultaneously expanding access to a wider audience, companies are replicating the product drop experience in the virtual world. Within these activations, logged-in shoppers have the opportunity to be the first to learn about and buy exclusive digital and physical goods, as well as socialize with fellow fans, influencers and brand representatives. In addition to driving sales, this approach has the added...Meta-Layered Stores
Shoppers have already become accustomed to using their mobile devices when shopping in-store to access product information and content. To lean into these behaviors, retailers are integrating entertainment, gaming, and other dynamic elements into the physical shopping occasion. This seamless layer of digital interactivity creates a truly hybrid experience that brings the store and its products to life in exciting ways. Beyond this new level of engagement, forward-looking retailers are also setting up ways for...
Samsung unpacks a new experience by virtually recreating New York City flagship store in Decentraland’s 3D virtual world.Gucci And The Sandbox Partner On Virtual Storefront & Event Space
The luxury fashion house is now the owner of a virtual plot of land in the Sandbox metaverse.Nikeland Roblox Activation Brings The Metaverse Into The Store
Nike is adding a digital layer to the physical shopping experience at the brand’s New York City store on Fifth Avenue through a collaboration with Roblox.