Washington, DC, and Philadelphia serve as economic and cultural anchors for their surrounding counties in the Mid-Atlantic region of the United States. Both cities are home to rising populations of students and young adults who are eager to embrace new retail concepts that offer convenience, excitement and inclusivity. As a result, retailers are experimenting with new store formats both in downtown and suburban locations, shrinking or expanding footprints and curating merchandise and services in order to best meet these shoppers’ new lifestyle needs.
Published June 2019
This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides.