Refocusing Millennial Eyecare

The following research explores new avenues of contact lens innovation (and other lifestyle/health verticals) which are tangentially related to Millennials purchase priorities, which include convenience, multifunctionality and contextual feedback.

Published April 2017

This 6-page research paper provides:
  • Overviews of the eyecare market and the health/lifestyle verticals more broadly
  • Insight and best-in-class examples of innovation in eyecare and health/lifestyle

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