Reframing Millennials & Fitness Engagement

This PSFK Research Paper indicates how millennials are engaging in new frontiers of physical fitness, either tangentially (through social media platforms, most popular among their generation) or directly influencing a new way to exercise.

Published June, 2017

This easy-to-digest 6-page research paper includes:
  • A general overview of Millennials’ relationship with fitness
  • Related insight and interesting examples in the fitness industry


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