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PSFK Report

Millennials Parenting Attitudes & Behaviors

While millennials’ entrance into adulthood coincided with ubiquitous technology advancements, our research finds that they are intensely community-centric, valuing real-life experiences, physical connections and memory-building opportunities. At the same time, they bridge the gap between shopping online and offline, prioritizing convenience, immediacy and valuable assistance no matter the channel.

This retail business report explores millennial lifestyle behaviors, as well as brand and retail expectations.

Published September 2018

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.