The Mobile Commerce Playbook

The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. Created in partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer lifestyles.

Head over to our Slideshare page to scan the report or download a direct link here.

Published January 2015


Featured within the 40+ page report, readers can find:
  • 11 strategies to redefine mobile commerce
  • Unique user experience paths built for brands, agencies, and startups to follow
  • Perspectives from leading mobile commerce experts across the globe


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Insights From The Mobile Commerce Playbook

Partner Content Six Apps Making Mobile Transactions Frictionless

We examine the merchants and third-party providers that are most effectively using apps to streamline shopping

Partner Content How Mobile Streamlines the Purchase Path

Merchants like Starbucks are building in new one-click efficiencies in order to make buying seamless

Partner Content Four Services Making Mobile Commerce More Personal

We examine the merchants and brands that are utilizing mobile to provide more personalized and contextual shopping experiences

Partner Content How Mobile Drives Shopper Loyalty

Merchants are building loyalty platforms to dynamically engage mobile shoppers and provide interesting incentives for repeat business

Partner Content Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

We examine the merchants and brands that are most effectively integrating mobile into their physical stores

Partner Content Cracking the Cryptocurrency Commerce Code

Merchants are accepting a wider range of digital currencies, which is redefining how customers pay for products

Partner Content Blurring the Lines of Cross-Channel Commerce

We sat down with Mohith Julapalli of SKU IQ to discuss why the distinction between online, mobile, and in-store shopping will eventually fade

Partner Content Finding the Real Value in Social Media

Merchants are creating new ways to reward customers for participating on social channels