Leveraging Streaming Media To Engage Consumers

This is a report for using streaming media to expanding content offerings and experiences to capture consumer attention.

Executive Summary

As streamed content and digital media have become main sources of entertainment, connection, and excitement for consumers, brands and companies are tasked with finding ways to continue innovating their offerings. While consumers rely on established streaming platforms and media houses to generate familiar and easily consumable types of content, increases in screen time have raised their expectations for personalized entertainment.

Report Overview

In this streaming media report, the PSFK iQ researcher team explores the ways in which media conglomerates, new solution-providing startups, and streaming platforms are optimizing and expanding the content consumption experience.

What You’ll Learn In This Report

• Learn how companies, brands, and creators are providing consumers with built in social, audio, and informational tools that not only make easily accessible media more interactive and high-tech, but also fill the void left behind by decreases in in-person gatherings.
• Discover how streamed, digital, and watched media can function as conduits connecting today’s consumers with each other, information, and brands.
• To meet this evolving set of consumer needs, and more importantly, surprise and delight them with new approaches to streamed and gamified content, understand how companies are tapping into new technologies and platforms to create heightened streaming, watching and gaming experiences.

Who Prepared This Report?

This streaming media report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.