Exploring The New E-Commerce Experience

This report explores how fashion and apparel brands are leveraging technologies to create optimal user experiences, from product immersion to post-purchase experiences. This papers explores best-in-class examples of businesses that are streamlining the product discovery and checkout process, by personalizing offerings to their customer’s specific body types and preferences and providing real-time assistance, while building long-term relationships through value-added ecosystems. Alongside this trend framework, PSFK has gathered research around the following areas: consumer insights, industry landscape and an industry expert interview, as well as provided strategic recommendations.

Published June 2019

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The 18-page report includes:

  • 10 trends that encapsulate the new ecommerce experience
  • 35 trend-supporting exemplary case studies
  • 13+ insights and stats that will help you support your research
  • 12 strategic recommendations
  • 1 industry expert interview

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Insights From Exploring The New E-Commerce Experience

Analysis From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Analysis How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Analysis How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Analysis How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Analysis Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Analysis Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Related CX Insights

Brand Activation & Immersion Meet The Brands Pioneering Cashless, On-The-Go Transactions

Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

Case Study Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Automotive GM And Google Bring Next-Gen Infotainment Systems To Experience-Driven Vehicles

The automaker and the internet giant are working together to make an impact on the way people interact with their vehicles

Beauty How One Site Is Making Online Beauty Shopping Both Clearer And Cheaper

Cosmetify is a comparison site that allows customers to digitally test products, shop the best deals and learn more about the items they buy

Health This French Pharmacy Is Launching Tech-Enabled Wellness Coaching

VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals

Features How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Consumer Goods How Brands Like Tide Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Design Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands