Exploring The New E-Commerce Experience In Apparel

This report explores how fashion and apparel brands are leveraging technologies to create optimal user experiences, from product immersion to post-purchase experiences. This papers explores best-in-class examples of businesses that are streamlining the product discovery and checkout process, by personalizing offerings to their customer’s specific body types and preferences and providing real-time assistance, while building long-term relationships through value-added ecosystems. Alongside this trend framework, PSFK has gathered research around the following areas: consumer insights, industry landscape and an industry expert interview, as well as provided strategic recommendations.

Published June 2019

The 18-page report includes:

  • 10 trends that encapsulate the new ecommerce experience in apparel
  • 35 trend-supporting exemplary case studies
  • 13+ insights and stats that will help you support your research
  • 12 strategic recommendations
  • 1 industry expert interview


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