Exploring The New E-Commerce Experience In Apparel

This report explores how fashion and apparel brands are leveraging technologies to create optimal user experiences, from product immersion to post-purchase experiences. This papers explores best-in-class examples of businesses that are streamlining the product discovery and checkout process, by personalizing offerings to their customer’s specific body types and preferences and providing real-time assistance, while building long-term relationships through value-added ecosystems. Alongside this trend framework, PSFK has gathered research around the following areas: consumer insights, industry landscape and an industry expert interview, as well as provided strategic recommendations.

Published June 2019

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The 18-page report includes:

  • 10 trends that encapsulate the new ecommerce experience in apparel
  • 35 trend-supporting exemplary case studies
  • 13+ insights and stats that will help you support your research
  • 12 strategic recommendations
  • 1 industry expert interview

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Insights From Exploring The New E-Commerce Experience In Apparel

Analysis From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Analysis How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Analysis How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Analysis How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Analysis Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Analysis Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Related CX Insights

Beauty JD.ID X-Mart opens cashier-less store that identifies shoppers using facial recognition technology

JD opened a cashierless store in Jakarta, Indonesia, its first outside of China. Items are tracked by RFID, and camera placed throughout the store track shoppers’ movements to generate store heat maps to monitor traffic, product selection and shopper preferences to help optimize inventory and displays. The store sells FMCG and beauty products, along with apparel, so shoppers can try on a pair of jeans and walk out of the store wearing them. Facial recognition technology identifies shoppers as they leave, charging their credit card automatically for any items they take.

Cafe & Restaurant Mastercard, Sonic and Zivelo trial AI-based voice ordering at select locations

Global payments company Mastercard has partnered with self-service kiosk technology provider Zivelo to trial AI-based voice ordering at select locations of the drive-in chain Sonic. At the drive-thru, guests place their orders with an AI-powered voice assistant, while an integrated digital menu display can be customized in real time, taking into account context, like weather, time of day, season and location, as well as specific customer preferences. The system aims to streamline repeat orders and use data to offer personalized suggestions and loyalty rewards that are more relevant.

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Banks, Insurance & Financial Services Ibotta provides users with additional savings through reward-based mobile payment

Cashback app Ibotta added a payment feature to provide users with additional savings through reward-based mobile payment. Customers sign up with their credit cards and choose the "Pay With Ibotta" option for any of the 30 participating retailers, including The Home Depot. They are then presented with a QR-code to be shown at checkout to receive rewards for their entire purchase.

Hotels, Hospitality & Travel Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best

Interview Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands' Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Food & Beverage This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening