Exploring The New E-Commerce Experience In Apparel

This report explores how fashion and apparel brands are leveraging technologies to create optimal user experiences, from product immersion to post-purchase experiences. This papers explores best-in-class examples of businesses that are streamlining the product discovery and checkout process, by personalizing offerings to their customer’s specific body types and preferences and providing real-time assistance, while building long-term relationships through value-added ecosystems. Alongside this trend framework, PSFK has gathered research around the following areas: consumer insights, industry landscape and an industry expert interview, as well as provided strategic recommendations.

Published June 2019