New Ideas For Pop-Ups and Temporary Retail

This PSFK provides an expert analysis of the innovative store experience & design strategies being employed by retailers for the use of pop-up and temporary space.

Executive Summary

A desire for physical retail from shoppers has brands, retailers, malls and service providers exploring different creative strategies to connect with their targets, revitalize their original channels and expand their reach. Enter the use of pop-up stores and temporary spaces.

Temporary commercial spaces are not only enlivening traditional retail environments, but the pop-up shop also giving companies a safer entryway to new markets and a movable touchpoint where they can communicate with customer base and invite them to partake in their world. The new approaches to the use of pop-up shops and physical space also come at a time where the ability for marketers to promote their products via digital advertising has become more and more restrictive.

Ultimately from the customer engagement perspective, pop-ups are fun experiences and these physical spaces often provide a shareable experience. Pop-up shops also help shoppers have in-person interactions with online vendors, be exposed to emerging creators and even participate in charitable events.

Report Overview

In this report, PSFK researchers explore how brands and retailers are taking advantage of temporary stores and temporary spaces to gain market insights, build a stronger relationship with their customers and complement their traditional offering. By showcasing their values, inviting people to connect in a more emotional way and daring to go to new places, companies can look to engage more meaningfully with their target market.

What You Will Learn From This Report

• How to use pop-up experiences to explore new markets and make the potential new customers
• Different marketing strategies to build authentic relationships with customers above the traditional buy-sell transaction.
• Fresh strategies to seize the creative economy’s boldness in order to revitalize traditional retail locations.
• How to gain customer and market insights through pop-up locations and pop-up environments.
• Case studies from Nordstrom, DHL, Bimba y Lola, Loewe, Mugler, UNIQLO and more.

Who Prepared This Store Experience Design Report?

This retail industry trends research paper has been developed by the same researchers and analysts who help the world’s leading companies understand key drivers and activate powerful trends. PSFK researchers help companies that include Lululemon and Google with their sector-leading market research platform and bespoke trends research and innovation consulting.