The New York Retail Innovation Guide 2019

This business report has been developed by leading retail intelligence platform PSFK. Researchers from PSFK and the Paris School of Luxury surveyed New York City’s retail landscape to identify signs of innovation that connect with global customer experience trends. The quotes from shoppers, experts and retailers have been sourced by the researchers.

Published January 2019

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From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service.

New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.

From beauty and wellness to tech and digitally native brands, PSFK’s 2019 New York Retail Innovation Guide highlights some of the NYC retailers who are embracing this new, dynamic model of retail in order to stand out in the city’s competitive retail landscape and cement the city’s reputation as an epicenter of innovation.

The 80+ page guide includes:

10 signs of innovation that connect with global customer experience trends
Over 20 quotes from shoppers, experts and retailers

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

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Insights From The New York Retail Innovation Guide 2019

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Analysis How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Analysis How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Analysis How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Analysis How Brands Like Starbucks Engage Consumers With Experiential Storytelling

In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers