From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service.
New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.
From beauty and wellness to tech and digitally native brands, PSFK’s 2019 New York Retail Innovation Guide highlights some of the NYC retailers who are embracing this new, dynamic model of retail in order to stand out in the city’s competitive retail landscape and cement the city’s reputation as an epicenter of innovation.
The 80+ page guide includes:
- 10 signs of innovation that connect with global customer experience trends
- Over 20 quotes from shoppers, experts and retailers