The New York Retail Innovation Guide 2019

This business report has been developed by leading retail intelligence platform PSFK. Researchers from PSFK and the Paris School of Luxury surveyed New York City’s retail landscape to identify signs of innovation that connect with global customer experience trends. The quotes from shoppers, experts and retailers have been sourced by the researchers.

Published January 2019

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From experiential flagships in Midtown to social media-friendly SoHo pop ups, the store has become as much a marketing channel as a place to buy, and offering access to an exclusive experience is becoming just as important as offering access to an exclusive item. New York retailers are utilizing technology to turn the physical store into a dynamic, personalized shopping experience, empowering store associates to provide a higher level of service.

New York retailers are also using technology to turn the store into an immersive environment that allows shoppers to enter into a physical embodiment of the brand’s heritage and ethos, with social media-friendly activations and experiences they can share. In this digital age, retailers have reimagined the store as a community space, offering shoppers a place to engage with like-minded brand fans in real life and creating a lasting emotional connection with the brand.

From beauty and wellness to tech and digitally native brands, PSFK’s 2019 New York Retail Innovation Guide highlights some of the NYC retailers who are embracing this new, dynamic model of retail in order to stand out in the city’s competitive retail landscape and cement the city’s reputation as an epicenter of innovation.

The 80+ page guide includes:

  • 10 signs of innovation that connect with global customer experience trends
  • Over 20 quotes from shoppers, experts and retailers

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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