Creating Next-Gen Content Experiences

This research paper explores innovative ways brands are rethinking what’s possible with new technologies and channels. From virtual real-time events to community building, the paper discusses best-in-class examples of how brands are leveraging technology to create cutting edge content and provide customers with more immersive and interactive experiences.

In stores and physical pop-ups, brands create multi-layered sensory experiences that immerse shoppers in the brand’s storytelling. Augmented reality enhances the customer experience with immersive games, while voice activations boost engagement and interact with consumers in a more immersive and intuitive way, creating an overlay of entertainment for everyday life. Using virtual reality, brands create a more personalized and immersive experience for fans, while strengthening their relationship with the brand.

Published March 2019


Pro content

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


Please provide your details so we can respond with more information about this report.