Driven by digital acceleration, retailers have quickly transformed their operations and strategies to go beyond the convenience and utility of ecommerce to offer experiences that deliver personalized support, entertainment and greater confidence. Emerging opportunities like livestreamed shopping events and virtual-try-on services are gaining mainstream adoption to engage digital shoppers. From on-demand expertise and shoppable inspiration to community-based shopping occasions, services that elevate the customer experience will define the next era of ecommerce.
In this report, learn how to take advantage of the new channels powering ecommerce to capture consumer attention, tap into the power of shoppable content, livestream media and social platforms and connect with customers at every stage in the path to purchase.
Published January 2021
Elevating consumer education with augmented reality, providing a deeper insight into brand heritage and product benefits through immersive storytelling.Shareable Activations
Creating unique and playful physical and digital experiences that customers will want to share to increase their own social status, while amplifying the reach of a brandContextual Targeting
Generating excitement around product launches by relying on shopper's anticipation of a set release date to unlock access.