Driven by digital acceleration, retailers have quickly transformed their operations and strategies to go beyond the convenience and utility of ecommerce to offer experiences that deliver personalized support, entertainment and greater confidence. Emerging opportunities like livestreamed shopping events and virtual-try-on services are gaining mainstream adoption to engage digital shoppers. From on-demand expertise and shoppable inspiration to community-based shopping occasions, services that elevate the customer experience will define the next era of ecommerce.
In this report, learn how to take advantage of the new channels powering ecommerce to capture consumer attention, tap into the power of shoppable content, livestream media and social platforms and connect with customers at every stage in the path to purchase.
Published January 2021