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A Guide to Innovative Retail & Service Experiences in NYC

This store experience & design report is a guide to New York City retail for industry professionals to better understand the ways in which brands, retailers and solution providers are using the physical footprint in NYC to deliver innovative retail experiences.

Executive Summary

New York City has always been at the forefront of trends in retail and commerce, and today is no different. Whether engaging consumers with community-first, hyper-local and personalized experiences or immersing them with branded storytelling, retailers are rethinking how their spaces can be used in the context of recent e-commerce acceleration and consumer shifts. The newest store openings manifest that the role of the physical store is expanding towards exceptional, unique experiences and differentiating away from purely transactional function.

What You’ll Learn In This Report

New York City continues to earn its claim as the retail industry’s capital city. In this report, PSFK researchers highlight 12 trends that will shape the wider brick-and-mortar scene in the years ahead. Supported by innovative examples from a range of retailers and businesses, get to know the newest store openings in New York City and let this report guide you through the city’s most lively neighborhoods.

In this updated report (January 2023), PSFK has created a dedicated DTC section that highlights the growing number of digital native companies developing physical manifestations of their brand across NYC.

Within the report, find an updated guide to both DTC stores and flagships along New York’s popular streets and neighborhoods.

Who Prepared This Report?

This report on NYC retail was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.