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NYC Retail Innovation Store Guide

Whether through new in-store services, expert consultations, or immersive merchandising, retailers in New York are giving consumers new reasons to shop in-person. From Madison Avenue to Times Square and from Bleeker Street to Prince Street, the diversity of approaches that manifest across the city make it the most important hub in the world for anyone looking for inspiration on what’s next in the shopper experience. Themes emerging in this market include:

  • Store as a stage
  • Tech-enabled sales floors and product trials
  • Personalized consults
  • Customization stations
  • Purpose-driven storytelling

Retailers and brands invest in innovative approaches in NYC that will inform their corporate strategies and inspire those of us who are lucky enough to immerse ourselves in NYC retail. Each year, innovation research company PSFK develops a New York City retail guide to the best shopping that Manhattan, Brooklyn, Queens and (even) New Jersey can offer.

Informed by the latest trends research in the PSFK Future of Retail 2021 report, this guide offers locals and visitors a fresh and objective overview of the most important stores to visit and experience. Whether you’re visiting New York City to visit (and shop!) the stores or reading this at your desk for inspiration, this guide outlines our favorite shops that will help you design tomorrow’s best-in-class retail experiences.

  • Key shopping districts: Madison Avenue, Central Avenue, Greenwich Village and West Village, Times Square, Prince Street, Spring Street, 34th Street, 42nd Street, Herald Square and Union Square.
  • Retailers include: Apple Store, Louis Vuitton, Google, Bed Bath & Beyond, Allure, Rimowa