The Occasion-Based Marketing Debrief

From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published July 2018

The 30+ page playbook includes:

  • Key insights on the consumer desires around a new set of meaningful events and occasions
  • 6 guiding principles for occasion-based marketing initiatives, plus a strategy checklist
  • 4 trends-based pillars supported by 20 exemplary case studies
  • KPIs to gauge the effectiveness beyond sales


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