The Occasion-Based Marketing Debrief

From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published July 2018

Pro content
The 30+ page playbook includes:
  • Key insights on the consumer desires around a new set of meaningful events and occasions
  • 6 guiding principles for occasion-based marketing initiatives, plus a strategy checklist
  • 4 trends-based pillars supported by 20 exemplary case studies
  • KPIs to gauge the effectiveness beyond sales
Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Insights

Brand Activation & Immersion Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following

Retail Watch: PSFK Occasion-Based Marketing Debrief Video

In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Using Occasions To Sustain Deeper Consumer Engagement

PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Fashion & Apparel Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

View more posts about Maybe We Should Drop Mother’s Day & Rethink Occasions Completely?