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From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens of four industry trends, PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published July 2018