This PSFK guide is an omnichannel optimization report on how retailers are transforming end-to-end operations with cloud, data and AI-enabled solutions.
Within an increasingly digital-first retail landscape, the rate of tech adoption among consumers is accelerating, placing new expectations on retailers to deliver omnichannel experiences and capabilities. Organizations must transform their end-to-end operations to deliver heightened levels of service and personalization across all touchpoints within the customer journey, which requires key investments in data systems and technology.
Within this omnichannel optimization report, explore through three key pillars how retailers and businesses are optimizing their omnichannel operations, leveraging automated and intelligent services to deliver greater personalization, remote one-to-one support, and greater collaboration through real-time insights.
This report on omnichannel optimization report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Retailers are sitting on a wealth of data, but these valuable insights often get lost between disparate teams and siloed channels. Data-driven communication channels can help optimize communication between factories, warehouses, stores and other supply chain elements, sharing key information between partners through cloud infrastructures and keeping everyone on pace to deliver excellence.Demand Forecasting
Mining insights from marketplace, consumer and competitor data, AI business intelligence tools forecast industry shifts and make proactive changes to a company’s marketing, merchandising and business strategies.Elevated POS
Retailers are leveraging interactive digital & mobile-app displays harnessing tech like AI, AR and VR that allow shoppers to search and discover product information as well as other other relevant information to elevate their shopping experience. This includes adjusting in-store displays, pricing and service through biometric recognition to reflect customer profiles, loyalty accounts or unlocked rewards and promotions—creating a custom shopping experience for each visitor, at scale.