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Omnichannel Optimization

This PSFK guide is an omnichannel optimization report on how retailers are transforming end-to-end operations with cloud, data and AI-enabled solutions.

Executive Summary

Within an increasingly digital-first retail landscape, the rate of tech adoption among consumers is accelerating, placing new expectations on retailers to deliver omnichannel experiences and capabilities. Organizations must transform their end-to-end operations to deliver heightened levels of service and personalization across all touchpoints within the customer journey, which requires key investments in data systems and technology.

Report Overview

Within this omnichannel optimization report, explore through three key pillars how retailers and businesses are optimizing their omnichannel operations, leveraging automated and intelligent services to deliver greater personalization, remote one-to-one support, and greater collaboration through real-time insights.

What You’ll Learn In This Report

  • Explore through three key pillars how retailers and businesses are optimizing their omnichannel operations, leveraging automated and intelligent services to deliver greater personalization, remote one-to-one support, and greater collaboration through real-time insights.
  • Understand how with the move from a reactive to proactive business model, AI-backed, cloud-based businesses are improving efficiencies, elevating the consumer experience through improved infrastructure and application reliability, and building consumer trust by ensuring security and privacy.

Who Prepared This Report?

This report on omnichannel optimization report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.