Take me to iQ

PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Want to send us an email?

Email us at sales@psfk.com

Omnichannel Technology to Enhance CX and Drive Sales

This PSFK Guide is an omnichannel technology report to tools that brands & retailers can use to deliver convenience + drive sales in IRL retail.

Executive Summary

The physical store as a retail occasion remains, at least pre-metaverse adoption, experientially distinct from the transactional nature of e-commerce. In order to meet a consumer base spending more of their time, and more of their dollars, online across digital channels, retailers are leveraging an increasingly potent suite of in-store technology paired with next-generation operational enhancements to drive loyalty, capture spend, and remind shoppers of the magic of the in-store occasion. By taking strategic cues and best practices from the digital experience to optimize the omnichannel brick-and-mortar experience, including focusing on convenience, personalization, and the in-store occasion’s unique potential to inform and educate, retailers are able to meet and even exceed the expectations of their shoppers, while at the same time drive target audience acquisition and growth through a seamless, consistent experience.

Report Overview

In this omnichannel technology report, the PSFK iQ research team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate an omnichannel approach to convenience and drive sales across brick-and-mortar stores. Learn about the pre-, during, and post-purchase solutions being deployed to provide an optimized and seamless experience across the entire shopping journey. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience for your customer base.

What You’ll Learn In This Report

  • How an innovative array of omnichannel tools and solutions are helping retailers reinvent the in-store shopping experience.
  • By integrating next-generation technologies like smart displays, augmented reality activations, and more, how retailers can provide consumers with greater access to information along the customer journey as well as better understand the way their shoppers are interacting with products and displays.
  • How operational enhancements like mobile dashboards, streamlined order picking, and intelligent inventory management systems allow for greater frontline staff agility and flexibility, while providing retailers with strategies to remove friction from the shopping experience and maximize customer satisfaction.

Watch a Presentation of this Research and Expert Opinion

Experts in this video Include:

Imogen Wethered, CEO and Founder at Qudini
Phillip Raub, CEO at Model No.
Trevor Sumner, CEO at Perch
Eric Mogil, Chief Growth Officer at Radar
Valerie Vacante, Director of Strategy at Merkle

What’s In This Report?

In this report, the PSFK iQ team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate omnichannel convenience and drive sales across brick-and-mortar locations. Learn about the pre-, during, and post-purchase solutions being deployed to provide an innovative and optimized experience across the entire shopping journey. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience.

This 14-page omnichannel technology report includes:

  • 5 strategies showcasing innovation around the intelligent store
  • 18 best-in-class examples of technology fueling the intelligent store including, AI, AR/VR and RFID
  • Changing consumer insights around expectations around the intelligent store

Who Prepared This Report?

This omnichannel technology report report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.

Key Topics

Dynamic Shopping Centers

To optimize the physical shopping experience, retailers and property owners are translating the curation and personalization typical of online marketplaces to IRL locations, tailoring product selections and experiences to specific customer needs based on their digital profiles as well as ground level data. By providing consumers with a curated and responsive environment based on their interests, and tenants with traffic-driving strategies, these intelligent shopping centers are then leveraging these collected insights, informed by both digital...

Intelligent Inventory

To provide both consumers and their own teams and partners with greater inventory visibility, retailers are partnering with cloud platforms or even developing in-house solutions to gain a better understanding of consumer product needs from a local to mass scale through smart inventory tracking and product data collection. Across physical stores and online marketplaces, there is a growing expectation for retailers to provide a real-time view of inventory, not only to verify an item is...

Streamlined Order Picking

In response to today’s mass adoption of both eCommerce and BOPIS channels, today’s retail employees are taking on new responsibilities when it comes to fulfillment, both within warehouses and the physical store. To better support their associates, retailers are investing in new tools and features to streamline the process of locating, selecting and ultimately fulfilling orders. From AR enabled, hands-free wearables to introducing features for customers to proactively select backup options, retailers are taking steps...

Featured Examples

Vans Uses Planogram Platform To Increase Floorset Efficiency

By deploying the retail merchandising software, shoe and apparel company Vans was able to realize huge frontline efficiencies across its visual merchandising routines and floorset guidelines.

Under Armour Expands RFID For Greater Inventory Visibility

Using Nedap ID Cloud, the performance athletic brand aims to unlock a powerful omni-channel strategy by creating a seamless, connected shopping experience for its consumers.

Amazon’s Clothing Store Provides Glimpse Into Next-Gen Retail

Confirming a rumor from last year, e-commerce and technology giant Amazon is opening its first-ever physical clothing store.

Strategies For Intelligent Store Operations

In this report, the PSFK iQ team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate omnichannel convenience and drive sales across brick-and-mortar locations. Learn about the pre-, during, and post-purchase solutions being deployed to provide an innovative and optimized experience across the entire shopping journey. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience. 

This 14-page report includes:

  • 5 strategies showcasing innovation around the intelligent store
  • 18 best-in-class examples of technology fueling the intelligent store including, AI, AR/VR and RFID
  • Changing consumer insights around expectations around the intelligent store

Published on: Jan 22, 2022

If you like this report, here are some others that might be of interest