This PSFK Guide is an omnichannel technology report to tools that brands & retailers can use to deliver convenience + drive sales in IRL retail.
The physical store as a retail occasion remains, at least pre-metaverse adoption, experientially distinct from the transactional nature of e-commerce. In order to meet a consumer base spending more of their time, and more of their dollars, online across digital channels, retailers are leveraging an increasingly potent suite of in-store technology paired with next-generation operational enhancements to drive loyalty, capture spend, and remind shoppers of the magic of the in-store occasion. By taking strategic cues and best practices from the digital experience to optimize the omnichannel brick-and-mortar experience, including focusing on convenience, personalization, and the in-store occasion’s unique potential to inform and educate, retailers are able to meet and even exceed the expectations of their shoppers, while at the same time drive target audience acquisition and growth through a seamless, consistent experience.
In this omnichannel technology report, the PSFK iQ research team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate an omnichannel approach to convenience and drive sales across brick-and-mortar stores. Learn about the pre-, during, and post-purchase solutions being deployed to provide an optimized and seamless experience across the entire shopping journey. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience for your customer base.
In this report, the PSFK iQ team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate omnichannel convenience and drive sales across brick-and-mortar locations. Learn about the pre-, during, and post-purchase solutions being deployed to provide an innovative and optimized experience across the entire shopping journey. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience.
This 14-page omnichannel technology report includes:
This omnichannel technology report report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
To optimize the physical shopping experience, retailers and property owners are translating the curation and personalization typical of online marketplaces to IRL locations, tailoring product selections and experiences to specific customer needs based on their digital profiles as well as ground level data. By providing consumers with a curated and responsive environment based on their interests, and tenants with traffic-driving strategies, these intelligent shopping centers are then leveraging these collected insights, informed by both digital...Intelligent Inventory
To provide both consumers and their own teams and partners with greater inventory visibility, retailers are partnering with cloud platforms or even developing in-house solutions to gain a better understanding of consumer product needs from a local to mass scale through smart inventory tracking and product data collection. Across physical stores and online marketplaces, there is a growing expectation for retailers to provide a real-time view of inventory, not only to verify an item is...Streamlined Order Picking
In response to today’s mass adoption of both eCommerce and BOPIS channels, today’s retail employees are taking on new responsibilities when it comes to fulfillment, both within warehouses and the physical store. To better support their associates, retailers are investing in new tools and features to streamline the process of locating, selecting and ultimately fulfilling orders. From AR enabled, hands-free wearables to introducing features for customers to proactively select backup options, retailers are taking steps...
By deploying the retail merchandising software, shoe and apparel company Vans was able to realize huge frontline efficiencies across its visual merchandising routines and floorset guidelines.Under Armour Expands RFID Capabilities For Greater Inventory Visibility Amazon’s First Physical Clothing Store Provides Glimpse Into Next-Gen Retail
Confirming a rumor from last year, e-commerce and technology giant Amazon is opening its first-ever physical clothing store.