This PSFK guide is an AI customer experience report for brands and retailers to help optimize and personalize the shopper journey.
The role of AI continues to evolve into a more public space, providing consumer-facing value. The ability for retailers to deliver the optimized digital shopping experience that consumers have now come to expect will depend on their application of intelligence-supported shopping journeys, both in-person and digitally. Within this report, we’ll explore how companies can learn in-the-moment preferences to enhance customer convenience, surface their information and relevant details for sales agents in real time, and enhance personalized recommendations through discovery feeds, voice, chat and text-based on-demand support.
As AI has grown in both use cases and public understanding, the need for ethical AI applications has also grown. Within this report, PSFK researchers have identified five strategies for retailers and brands to consider as they consider the use of AI in their own services, platforms and tools to provide an optimized and personalization customer journey.
Within this AI customer experience report, PSFK iQ researchers present the ways top retailers and brands deliver more personalized, optimized experiences using technology that make their customers feel seen and heard as unique individuals.
This AI customer experience report provides:
This report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen
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