Optimizing Digital Content Marketing
This PSFK research paper examines new avenues of content marketing and consumer engagement. As digital marketing becomes ubiquitous and consumers experience digital content fatigue, brands need to develop content that is educational, engaging and transform the digital content into an experience that consumers will want to tune into. The results of these narratives will augment the customer experience, enliven brand engagement and create memorable, inspiring stories for audiences.
Published August, 2017
- An insight-led overview of how brands need to develop content that is educational, engaging and transform the digital content into an experience that consumers will want to tune into.
- A compilation of best-in-class examples that exhibit new avenues of content marketing and consumer engagement
Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:
Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.