PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
Take me to PSFK iQThis PSFK research paper examines new avenues of content marketing and consumer engagement. As digital shopper marketing becomes ubiquitous and consumers experience digital content fatigue, brands need to develop content that is educational, engaging and transform the digital content into an experience that consumers will want to tune into. The results of these narratives will augment the customer experience, enliven brand engagement and create memorable, inspiring stories for audiences.