Optimizing Digital Content Marketing

This PSFK research paper examines new avenues of content marketing and consumer engagement. As digital marketing becomes ubiquitous and consumers experience digital content fatigue, brands need to develop content that is educational, engaging and transform the digital content into an experience that consumers will want to tune into. The results of these narratives will augment the customer experience, enliven brand engagement and create memorable, inspiring stories for audiences.

Published August, 2017

This concise, 9-page research paper includes:
  • An insight-led overview of how brands need to develop content that is educational, engaging and transform the digital content into an experience that consumers will want to tune into.
  • A compilation of best-in-class examples that exhibit new avenues of content marketing and consumer engagement

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